My past and current customers have received the first 120 pages of the new Blast Guide 6.0! Free update of course - always is!

I have around 60 pages that I’m finishing up and hope to complete within the week. Once that is done, I will release the guide to everyone!

I only release a new major version (like 6.0) when there has been a major expansion of the guide and other significant changes.

In this case, there are not major changes to the method itself to much!

The significant changes which I’ll highlight below are more in the organization and delivery of the training.

I’ve been taking my time reading every single word and sentence.

Some of the changes you’ll see are:

• I have added, improved or modified examples
• I’ve changed the wording on a lot of stuff to make it easier to understand
• I’ve tried to explain some things better, emphasis important ideas and expounded on a few things
• Updated illustrations
• I’ve added text boxes to break out ideas I want to highlight and create side notes
• The steps are now broken out more and reflect what we are all doing today in terms of the use of tools etc.
• It also references and links out to the the Blast Membership and forum in some instances

The method itself hasn’t really changed. I’ve mainly improved the training itself. If there are major changes to method itself I’d update the sections it effects immediately.

I made a major move not long ago to combine the Blast Guide & Membership (before they were sold separate). This is a huge advantage both for you and me now. I am able to connect and link to areas of the membership in the guide to enhance and expand on the training.

Future updates will connect more and more to our dynamic environments.

Also, each time I update I have more coaching under my belt. I’ve helped many people since the last update and that is reflected in some of the additions or adjustments you’ll see.

This also comes with a new guide called “Blasting in a Nutshell”.. it a quick start guide of sorts summarizing the method.

Forward Progress!

-Matt Levenhagen

Do you want to virtually guarantee your success in this business? Then work really hard at being an Expert in your niche.

If you have found a good market niche, you are driving Adwords traffic and making a few bucks… one of your next steps especially if you want to expand into this niche is to develop a plan to become the expert.

Now I know there are many, many niches that you’ll think I could never be the expert in this niche. From my perspective I believe that you don’t have a choice. If you want to be SUPER successful in any business, you MUST become the expert.

This doesn’t mean that you have to go back to school, read every book on the subject, and spend years becoming an expert.

This is mostly perception. People must at least perceive that you know what you’re talking about and that you are somebody they can trust. You have to establish that the minute they hit your landing page!

There’s a lot of people that I see struggle because they never get out of the newbie mindset and they are timid. They never start acting the part. You must act the part! Be the expert.

Deliver your content like you are an expert.

Answer questions like you are the expert. Don’t ever be wishy-washy. Be confident. Even if you’re wrong… Be confident with your landing page reviews. Be confident in your follow up e-mail systems. Be confident in the reports you write. Be confident with every article you write on the topic.

From day one!! Most things on the net do not go away… you don’t want to have someone find something 2 years from now that reflects poorly on you.

Overtime you can learn. Remember it doesn’t matter what profession, business or expert you’re talking to, the chances are they don’t know everything. Even in this niche that I’m in here — Adwords — I see perceived experts in my own field here provide advice that is inaccurate or doesn’t make sense in every market or situation.

I see people getting advice that contradicts the Blast Method. Why? Because the advice comes from a source that is providing it out of context. The source may never have Blasted.

Experts are still perceived as an expert even though they are dishing out some nonsense advice; not everyone agrees with them, but they are still seen as an expert.

You still buy their stuff. You may make buying decisions based on their recommendations.

Even though not everything they say is right (and no one can possibility know everything) they are still perceived as an expert and you follow them.

Part of that is reputation.. but reputation is built on a person’s perceived Expert-ness.

No one knows everything… but to do really, really well in this business you must be perceived as an expert or you’ll never make the conversions or money that you deserve.

– Matt Levenhagen

SEOs call these what?

Google Algorithm Update?

You do all realize that’s what this is.. you don’t hear SEOs saying they’ve been slapped do you?

Please dump the reference.. really! Slapped? Isn’t it time the Adwords community matured and started calling it the Adwords Algorithm Update?

Or let’s see..

Quality Score Update? Hmmm.. that makes sense.
QS Update? Short and Sweet

How about…

My Quarterly Dose of Quality Adjustments?

-Matt Levenhagen

P.S. I fought calling these slaps from day one, but I started saying it too - your subjected to something for so long it’s bound to happen.. I’m guilty, but maybe I can be the catalyst for change too.

P.S.S. This post is meant as a joke.. you can call it whatever you want and I’ll probably call it a slap too again.. but I’m just saying.