SEOs call these what?

Google Algorithm Update?

You do all realize that’s what this is.. you don’t hear SEOs saying they’ve been slapped do you?

Please dump the reference.. really! Slapped? Isn’t it time the Adwords community matured and started calling it the Adwords Algorithm Update?

Or let’s see..

Quality Score Update? Hmmm.. that makes sense.
QS Update? Short and Sweet

How about…

My Quarterly Dose of Quality Adjustments?

-Matt Levenhagen

P.S. I fought calling these slaps from day one, but I started saying it too - your subjected to something for so long it’s bound to happen.. I’m guilty, but maybe I can be the catalyst for change too.

P.S.S. This post is meant as a joke.. you can call it whatever you want and I’ll probably call it a slap too again.. but I’m just saying.

Google has now added search volume data to the Keyword Tool.. That’s pretty significant!

Read more about it on their blog: Keyword Tool Updated with Search Volume Data

Find the Free Tool Here: Google’s External Keyword Tool

Approximate Average Search Volume
This column shows the approximate average monthly number of search queries matching your keywords that were performed on Google and the search network over a recent 12-month period. This number is specific to your targeted country and language as well as your selection from the Match Type drop-down menu.

And more info: What should I know about the Keyword Tool’s search volume statistics?

Of course, this is average over 2 months.. Google and the Seach Network.. it doesn’t take into consideration seasonal trends and many other factors, but!.. it’s still going to be useful to get an idea on how a keyword(s) might perform.

And.. best of all.. it’s free!

-Matt Levenhagen