New *Adwords Primer* Free for Ezine Subsribers! (Coming Soon!)

RE: Blaster’s PPC Affiliate Marketing Ezine
Source: Sent to Ezine Subscribers and can be found in the archive, but thought this would be good for my Blog Readers to know too!

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This is a BIG moment in the history of the Blaster’s Ezine. It’s something no one knows I was going to do and may even come as a shock to some.

This serves as a heads up. This will be happening in the coming week(s).

As you may know, I first wrote the Blast Guide in the summer of 2005. Since then we’ve trained people in the 1000s how to use this method to find profitable niche markets.

Since the original Blast Guide came out I have dramatically expanded the training we offer in the form of other guides and a membership.

One of those special guides was the **Adwords Primer** for Blasters.

You ask: “Isn’t the Blast Guide your Adwords training?”

No.. actually it’s not. It teaches how to use PPC to find profitable niche markets:

– PPC Training (Adwords focus which can be applied to all engines)
– Affiliate Marketing Training
– Niche Research – How to Find Profitable Niches

The Blast Guide is 200 Pages! If I was going to include all the basics of Adwords, tips and advice within the guide it would get really confusing and bloated really fast…

There’s a fine line I have to tread writing the guide; I have attempted to be comprehensive yet not include too many details to make it unmanageable to study. I have to decide how ‘detailed’ and basic I can be yet cover the topic in a reasonable length.

That’s why I keep the basic Adwords training separate.

(and a reason why I’m also coming out with a glossary of terms in the very near future that will compliment it per the request of members)

The Adwords Primer is what members have been provided for a few years now to actually get started with their Adwords Account, getting it set up right and showing what we recommend in terms of settings and configurations.

It provides the foundation to understand how Search Engines work and where we are advertising (Search, Search Partners, Content Network).

For instance:

- What should you set your bids at?
- How do you write great ad copy?
- What Daily Budget should you start with?
- What Delivery Method should you choose?
- When should you worry about Ad Scheduling?
- What Google Networks should you concern yourself with?
- What’s this thing called Quality Score?

And way more.. currently it’s a 50 page guide. That’s being expanded and…

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…soon it will be GIVEN to YOU reading this!
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From here on out ALL my Blaster’s Ezine subscribers will get a copy of this basics guide along with a new guide I’ll working on that covers the basic intro of the other big two PPC Engines: Yahoo and MSN.

The Adwords Primer will include a new section in this latest version fielding how not to get your account suspended in Google.

As you may or may not know a small percentage of advertisers got their accounts shut down permanently last year. Some for fuzzy reasons.

I’m going to tell you what I think in this new guide that you need to focus on so this doesn’t happen to you.

And hopefully, because of the small number of people that talk negative about Google and have spread their ‘personal’ experience publicly, I can reinstall faith in this method of advertising.

Like most things, we never hear about the majority that are doing great.. we hear loudly from those that think they were treated unfairly. (Some were.. and I feel terrible for those who have been hurt by the suspensions)

But it’s not an accurate picture. Many, including myself, are still flying along..

If you approach Adwords ‘right’, you should have no problems now or in the future. (don’t put all your eggs in their basket long term.. but don’t ignore the largest source of traffic (70% of all Internet Searches) on the web!

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Matt, How can you do this? Doesn’t that drop the value of your Affiliate Marketing & PPC Membership?

Not at all! The membership is about the Blast Method. It’s how to do Niche Research and find profitable niche markets you can build an Affiliate Business around.

The Blast Membership includes:

– The 200 Page Blast Guide
– Bonus Memberships: Affiliate Dynamo and Ezy Websites
– Hosting through Ezy Websites and a Web Builder
– The Blast Community
– Live Follow Alongs recorded for your browsing..
– Community and Personal Challenge Areas
– A members area with 100s of more training articles to help you become a better Affiliate and PPC Marketer.
– The Blast Team (Tricia and Steve) who have been with me for over 2 years helping people like you succeed by sharing their own expertise and knowledge.

And much more!

So.. the Adwords Primer is just a fraction.

But a valuable fraction! That now allows me to provide huge value to my Ezine subscribers.

I know times are hard for many of you…

Whether that’s economic reasons, job loss.. or you’ve struggled in other ways with your online business.

This is one way I can help you learn about this great advertising model and help you do better in the profits department.

It also will help prepare you so you can feel more confident about learning the Blast Method and give you more confidence joining us when you’re ready.

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What Else?

Those who sign up will still get the 50 Adwords Tips..

And I’ll be sending more tips and advice to you separate from these guides. I have plans to take things out of the Adwords Tips report and the guides and expand on them through this Ezine and e-mail.

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So a LOT to look forward to!

I’m not going to set a date on this… I like to take my time with updates. I do them generally once a year; and I normally make a lot of changes, expand topics etc when I do this.

With the primer I’m freshening up the screen-shots to reflect the new Google Adwords Interface, expanding on some of the content, adding content…

It’s taking a little while, but I’ll project within 2 weeks you’ll have it in your hands.

After that I’m turning my attention to a Blast Guide update which I hope to have completed by the end of February.

In the meantime, I hope your year is off to a GREAT start!

Good luck with your websites, your affiliate marketing efforts and/or Pay Per Click advertising efforts!!

-Matt Levenhagen

http://www.campaignblasts.com

Need Help? http://www.campaignblasts.com/support/

P.S. Sign Up Now to the Blaster’s Ezine and you’ll I’ll send you the link to download the new Adwords Primer when it’s released.

5 Easy Things You Can Do to Keep and Improve Landing Page Profits

5 Easy Things You Can Do to Keep and Improve Landing Page Profits
From Blaster’s Adwords eZine Issue 11

There are a lot of simple things you can do to improve your conversion rates and landing page profits. Sometimes one little thing can throw your whole game off or one small tweak can have dramatic positive results.

Below I listed 5 things you can work on or implement today:

1. Make Sure All Your Links Work! Review them periodically… You put all that work into your pages, don’t over look the simple things.
2. Use Analytics, Action and Conversion Tracking to Improve the Performance of Your Landing Pages. Learn how people are using your pages by tracking their interaction with it. Programs I use or have used that can help:
   
   • Google Analytics
   • StatCounter
   • Adtrackz
   • GoTryThis
   • Website Optimizer (get on the list!)
3. Direct Link to the Products You are Promoting. There is nothing worse then a visitor clicking on one of your links and then having to search the site for your product! I know this is not always easy with every merchant; but where possible.
4. Test and Compare Merchants on Your Landing Pages. Over time you’ll see which converts better and put more money in your pocket.
5. Suggest alternative products for your visitors. Let them do research from your web page. Have each link open into a new window so they can close each window and find themselves back on your landing page looking at another product suggestion.

There seems like there are a lot of things to remember to do. But take this list.. copy it down and add some other things to it that you know about and review it regularly, it can help you keep your mind sharp and focused. And it will keep those profits coming in and your income rising.

-Matt Levenhagen

Persuasion… The Only Way You’ll Make a Sale.

Every Adwords Professional needs to have some knowledge of how to use persuasion effectively. I’m not talking about over hyping, over promising, or any other attempt that deceives or misleads those who are pulled into your net.

No, I’m talking about something that is human. Something that is necessary on some level in all aspects of our lives. We all must persuade to get what we want in life.. And in sales, we need to persuade others that they need to take some sort of beneficial action. That’s how we make money with Affiliate Marketing and Adwords.

It starts by getting the prospects attention and then leading them through one or more written or visual processes to get them to do whatever it is you need them to do (click, sign up or buy…).

For instance, focusing on the benefits of a product you are pre-selling on a landing page will persuade the visitor to click on your affiliate link.

In choosing merchants, you need to make sure the merchant is persuasive enough to make the sale for you. Read their website.. their copy.. and think to yourself, would someone be convinced to take action?

Setting yourself apart from the competition and showing how your product is better will persuade someone to take action to your benefit.

Building credibility and value all help persuade someone to click your link or buy your product.

Take note as you surf the net and see sales letters selling YOU something. How are they persuading you to take action today? Special offers.. Limited numbers and time..?

As Adwords Advertisers we need to make sure every click counts and that we have done everything we can to insure that the person clicking through will be led step by step to taking some sort of action we require. Persuasion is at the heart of it. If we don’t find a way to persuade, we won’t find money in our bank accounts.