Bring the Max CPC down.  Either start by trying to cut it in half OR take a look at what your average CPC is and bring it down to that.

If you bring it down to the average, you will start getting lower click costs thus decreasing your overall cost!

Google doesn’t always give you the lowest bid cost possible (although I think they say they do…).  

Also because your CPC is part of the overall formula, having cheaper clicks doesn’t necessarily mean you will get less clicks.  It actually might mean you get just as many if not more!

This will vary per campaign, but it’s definitely something to test. 

What an easy way to increase your profits by simply decreasing your costs…

-Matt Levenhagen
Copyright 2005-06