SEOs call these what?

Google Algorithm Update?

You do all realize that’s what this is.. you don’t hear SEOs saying they’ve been slapped do you?

Please dump the reference.. really! Slapped? Isn’t it time the Adwords community matured and started calling it the Adwords Algorithm Update?

Or let’s see..

Quality Score Update? Hmmm.. that makes sense.
QS Update? Short and Sweet

How about…

My Quarterly Dose of Quality Adjustments?

-Matt Levenhagen

P.S. I fought calling these slaps from day one, but I started saying it too - your subjected to something for so long it’s bound to happen.. I’m guilty, but maybe I can be the catalyst for change too.

P.S.S. This post is meant as a joke.. you can call it whatever you want and I’ll probably call it a slap too again.. but I’m just saying.

This is a big day in Google Adwords land. I shouldn’t be suprised that they would integrate it in like this, but… I am! I hadn’t considered that it might become part of the picture directly.

Very cool.

If you aren’t familiar with what it:

From: Google Adwords: Website Optimizer Help

The Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you’d like to test — headline, image, promo text – and we’ll run an experiment on a portion of your site traffic to determine which content on your site users respond to best. When we’ve collected enough data, we’ll provide you with reliable reports and a suggested course of action in order to optimize your site for maximum business results.

I am a ferocious tracker. I have about every tool to do just about anything…

You can read more about what I use here: Analytics, Conversion and Action Tracking

Something like this can have a huge impact on your conversion rates. This is definitely going to get more use now from me.

Login to your Adwords Account and check it out!

-Matt Levenhagen