Archive for the 'Landing Pages' Category

Niche Website Development - My Major Focus

Besides Blasting and search marketing, one of my major focuses is building niche websites.

A lot of my efforts actually stem from my Blasting efforts. Over the years I’ve discovered tons and tons of niches in every corner of the Internet. I’m in niches that I never would even thought of trying to break into - physical products I especially have found great opportunity.

The only reason I’m in them is because the nature of Blasting has you casting a wide net across many different markets and products.

So you get an opportunity to really get a broad idea of what all sells online. It also gives you an opportunity to sort of ‘cherry pick’ what you want to tackle. You can tackle things just based on your interests and where you see the most potential. It’s a great place to be! You can decide to expand into things that are already making you money which is a good thing too. :D

One of my goals for everything I do is to take something and really develop an authority site around it. First and foremost I want to become an expert on the topic and develop the site highlighting that.

Some of the main things I focus on developing is making sure that I incorporate some sort of content management system. It could be in the form all of a WordPress blog or a CMS like Joomla. A WordPress blog I use in two ways. I use it as a blogging platform as well as using it as simply a basic content management system behind the scenes. So the site will actually look like a regular website to the visitor, but it’s being run behind the scenes using WordPress.

And once I capture a niche, I expand my horizons; I don’t believe in limiting myself. Even though I will continue to develop my pay per click advertising, I will use other marketing techniques and strategies to drive traffic.

So I’m building real businesses and actually running a real website that serves the market. It could be a broader market or could be a very highly niched market.

I’ve even developed forum communities in a couple of these markets.

I look at what I’m in as a relationship business. So I’m always seeking opportunities for joint ventures in the markets that I’m in. I’m also looking to build a list and build a relationship with my visitors over time.

So many of you that happen upon this blog have no idea what Campaign Blasting is (hopefully you’ll explore the site further and learn about it..). The reality is it’s just a method to find niches and kick start your profits! From there the sky’s the limit!

I make money just from the Adwords Campaigns I have running promoting affiliate programs, but I make a lot of my money from niche websites that I have developed - expanding my efforts. A great percentage again stemming from Blasting.

There are a few exceptions. There are a couple niches I’m in just because I had an interesting in the topic. For my money makers, most of those, stem from first making profits with Adwords and having Blasted in the first place.

This could be why I continue to see success.. because I don’t stagnate and I’m always building.

I just thought I’d share that with you today if you are curious. There is so much incredible opportunities out there on the net today. Part of the challenge is finding a way to actually identify and capture those niches that can make you money. Blasting is a tool to do just that…

I’ll talk more about niche websites in the future. In fact, I am developing a site right now that’s sole purpose will be to teach people how I develop niche websites. It will be a great website for those that are already Blasters and are looking for ways to expand their efforts. I cover a lot of stuff already in the membership, but this will be greatly expanding on that.

I don’t have a release date for this site… I do already have the domain set up, the graphics made for the site… but I have other projects tp get off the plate first before I actually finish it up. As you probably can tell I’m quite busy. ;)

I’d look for that either later this year or for sure early next year!

Have a great day!

– Matt Levenhagen

Tracking + Split-Testing + Adwords = Better Results!

If you want to end the struggle and actually start to get GREAT RESULTS with Adwords advertising, there are a couple things that you need to really learn to do besides just manage your Adwords account.

If you are failing to get the results that you desire, learn how to track your clicks and conversions. And how to split-test your ads and landing pages.

Tracking & Testing Image

Personally I want to make sure I’m tracking everything down to a keyword level. This way I know when I get a conversion exactly where that conversion came from and what keyword(s) to concentrate on. So you don’t just want to know what ad group or what campaign a conversion came from. You want more detail then that!

This will help you trim your costs and focus on those things that are making you money. Sometimes you’ll only get one conversion.. if you have thousands of keywords and don’t get a conversion again for a while, you might waste a lot of money trying to get that second conversion again. If you knew the exact keywords, then you could pause or delete what didn’t convert (and save massive costs sometimes) and concentrate your efforts on the winner!

And learn how to Split Test… this is very, very important!

I have to wonder how many marketers set up a campaign, point it at a landing page and didn’t get the results that they desired. And how many just shut down that campaign deeming their efforts a failure!?

Your next step should be to create identical copies of that landing page, and then modifying those copies and making a lot of different variations until you do get the results you desire; even changing the offer and message! For instance if I’m going to send traffic to a squeeze page, I want to have multiple versions of that landing page so I can split test them continuously until I get the results I desire - or beyond!

If that squeeze page is performing at only 5% conversion rate, I’m not going to just dump it. :D I’m going to figure out why it’s not performing well.

Don’t just give up! I think too many people do!

Also, I think what happens sometimes with marketers online is they are taught certain methods and ways of doing things, they are given templates to apply to their business and shown how to approach things.. but unfortunately not every approach works in every market or situation; you still need to test!

Everything that you’ve been provided or have learned in the past is just a guideline. It is your job to start there, but then to adapt it and improve it until you get the results that you desire or need.

If you are tracking and split testing, you will learn a lot more about your traffic, you’ll know what to concentrate on, and you will have more control over your results and in the end your profits!

– Matt Levenhagen

P.S. If you want to get serious about testing check out: Small Changes; Big Profits! (at least pick up the free 20 pages… I guarantee it’ll be worth the effort)

Free Stock Photos for Your Landing Pages

Just stumbled upon this ‘best sites’ collection..

Best Of: Free Stock Photo Free Image Catalogs

I’ve used a couple sources they point out for a couple years now including MorgueFile.com and Sxc.hu… There’s a few I didn’t know about which I’m going to check out!

If you are building a lot of landing pages and websites, you can never have enough sources.

-Matt Levenhagen