This articles covers some of the key differences between Google and Yahoo..

Other side of this: Key Differences Between Yahoo Search Marketing & Google AdWords

You’re probably tired of reading about cultural differences between the two search marketing leaders, Google and Yahoo. Does Semel have better hair than Sergey? Does Yahoo really hire people based on softball prowess? If you’re actually using the search marketing platforms, or for that matter, interacting with Googlers or Yahoos to accomplish a marketing-related task, none of this matters. Let’s run down some of the most impactful real-world differences between the two search marketing platforms, in the wake of Yahoo’s Panama rollout and some recent Google AdWords updates.

It covers such things as:

• Users Interface
• Usability Issues
• Editorial Review (Review Processes)
• Trademark Issues
• Customer Service

Even though my guides and memberships focus on Adwords, many of the principles can be adapted and applied to other PPC Engines.. Including second and third place engines: Yahoo and MSN..

..So when the time comes and you are ready to play around with Yahoo, you can reference this post.

-Matt Levenhagen