…Whether you are new or seasoned in this business, you are going to be overwhelmed with the endless barrage of tools and software available to you out there.

As a coach, owner of an Adwords and Affiliate Marketing Membership and a publisher of information related to this field, part of my job is to review and pass on knowledge of the tools I’m using or trying.

But that doesn’t mean in any way, shape or form that you need ALL of them. It depends on a lot of factors and needs to be a personal decision based on what you are specifically doing in your business.

If you are just starting out in this business then this especially holds true. I don’t talk about or review every piece of software on the planet, but the ones I do all serve specific purposes and is up to the individual if they think they need it for what they are doing specifically.

And beyond that, come on! It’s a joke if you think that as full-time pay per click advertisers that we have time to use all of them! I rarely talk about a tool I’m not using, but some of them are not every day. Some are for specific phases of expanding a campaign.. they are not for every campaign.. and some I do use daily.

I personally have a large, diversified adwords and affiliate marketing portfolio. I have a lot of campaigns going direct to merchant, but then I have a lot of websites, blogs and other venues I promote affiliate programs.

So I use a lot of these programs… YOU may not be there yet.

Once you get to my stage, you’ll use a lot of tools in unison. Many of them will work together and give you a complete picture through the data you collect and information you can use to improve your processes and conversions.

So you might see me talk about here, in my memberships, in my Ezines, on my blogs and elsewhere:

• Xtreme Conversions
• Competition Dominator
• Adtrackz
• GoTryThis
• Keywords Analyzer
• Wordtracker
• Keyword Transformer
• Google Analytics
• Website Optimizer
• CBstatz

…And this list doesn’t include the editors and other free tools that come into play.. and this post is only related to PPC marketing in general…

All those I use! Some once a day, every other day, or once a week. There are some campaigns I have that will never see the use of one of those tools. Others rely heavily on them.

So there is no one answer here. You just need to use your best judgement. Do you have the time for it? The money? The need?

How about if you are just starting out in this business?

When starting out, you don’t need all these tools.

You’ll start out by just establishing a good way to record stats (for instance the stats sheets you get with the Blast Package - The Stats Kit).

Then you are going to spend most of your time and energy learning how to use the free tools, work with your account, setting up campaigns.. and learning the techniques and methods to make money with Adwords and Affiliate Marketing.

The only other tool that is almost a must have is a good keyword tool. This could be one of a couple of tools I mentioned above:

• Keywords Analyzer
• Wordtracker

You may decide to use Google’s Free Editor.

That’s about it to get started.

As you start making more money and expanding your account you’ll invest in these other tools as you need them.. or **if** you need them.

I leave you with this…

Remember… If you take up a tool and use it, that tool will demand time and attention. Is what you are giving up worth it? There are some tools that come on the market that are a method in and of themselves… how will you incorporate it without hurting what you are already doing?

It must make sense.

My method is to show you what I’m using and how I’m using it… you must make the determination if it is right for you based on the information you are given.

I have someone I’ve been working with these last few days heavily. She is learning how to track her keywords. She uses landing pages exclusively for the campaign we’re working on. In this case, Xtreme Conversions is a perfect fit for her…

1. First, she’s making good money and money is not an object. She’s making in the thousands each month with this one campaign.
2. Second, she is working with a lot of landing pages and links and having a central place to manage what is converting… to see all the keywords being searched… is very important.
3. Third, because this tool is a big time saver in the long run she can focus on what makes her more money. Managing and growing the campaign.

So for her it makes sense. Someone starting out with only a few campaigns up, no sales coming in and no landing pages would not use it.

Sometimes if you think you’ll use it at some stage and it’s a great pre-launch offer or something, then you might pick it up too… only if your finances permit you to though. I wouldn’t want it to take away from your advertising dollars which is most important.

I covered a lot here, but it’s an important topic. I have been asked this question on more then one occassion… now I can just point you here.

-Matt Levenhagen

I have something to share with all you Adwords marketers out there.

It’s Called: Xtreme Conversions!

How would you like to know exactly which keywords are making you money and which keywords aren’t in your Adwords Account!? Sound like an impossible task?

It could be difficult if you can’t get your merchants to place conversion code on their landing pages.

I’ve been using a script for a few years that does basically the same thing the software is I’m about to tell you about, but this one goes much further and makes the task a whole lot easier and faster.

If you are a CBS member you have the script I’ve been using for a few years..

This new software however takes this to the next level completely. In fact, probably about 10 levels up..

The script I’ve been using the last few years doesn’t have a database to capture data or automate the process like this one does. It didn’t allow me to manage everything in an interface like this software either. The landing page script I’ve been using was good, but not near the solution my friend Amir put together.

“Xtreme Conversions” will dramatically speed up the process and centralize everything for us. Some of you might have caught the Rich Jerks limited offer that’s now sold out. He had included a piece of software called Xray…

..and the software was said to be able to tell you what is converting no matter if you have code on the merchants site or not.. So does “Extreme!”

This type of software is going to do incredible things for affiliate marketers. How difficult was it to ask a merchant to put a snippet of code on their site for you? Sometimes they would; many times they wouldn’t.

Now I personally don’t need to ask! I have this software!

Here’s the link: Xtreme Conversions!

If you have any questions about it, feel free to ask. Submit a ticket here: Blasting Support
-Matt Levenhagen

Get my special, 10 page *Competition Dominator Users Guide* with your purchase! I’ll tell you how to get it below!

Chris Lee and Goran Nagy have released a new piece of software called “Competition Dominator“ on the 29th of November.

This is one of those programs that sent shock waves throughout the net and has changed the way we analyze and crush on our competitors.

I was beta testing CD before it was released and have been using it now for over 5 months. It’s awesome and powerful! And your competitors are either shaking in their boots, clueless or they have already picked it up and are using it on you!

You can learn more about Chris and Goran’s new, year in the making, software in the video here: Competition Dominator

This is another cog in the circle of products needed to expand into markets and dominate them. Don’t let them beat you… Beat your competition!

Part of your efforts MUST BE analysis of your competition. If you are not considering your competition, you need to be. They are most certainly watching you. The good news is most doing PPC probably don’t have software like this - yet.

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WHAT IS COMPETITION DOMINATOR DOING FOR ME?
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1. It is allowing me to find out what keywords my competitors have ads running for on Google, Yahoo, and MSN.
2. I can see their average positions clearly over time.
3. It is allowing me to *chart* those ads over time. If I see a competitor is running the same ad on the same keyword for a good length of time with relevant volume, there is a good chance they are profitable in that spot.
4. It keeps track of the number of times (occurances) that an ad displays.
5. It also keeps all the ads in the database so I can reference them over time and see how that ad copy is changing for my competitors or pick up ideas from all the ads to use in my own campaigns.
6. I can clearly see what competitors are bidding on the same keywords.
7. I can see across keywords what affiliate links are in common. Yes! You can pin down an affiliates activities and watch them to see how they do over time.
8. I can analyze all their ads in one interface.
9. You are provided a market analysis chart that will allow you to get a good picture of what players are strong or weak.

It has given me a powerful interface and data collection to help me make better decisions about what markets to tackle or how to tackle my competition.

There have been similar programs developed in the past used by closed groups of marketers. You didn’t know you were being analyzed? Yes.

But now! Anyone can have that power. Chris and Goran have finally leveled the playing field and made it affordable for everyone.

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WATCH THE VIDEO
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Here: Competition Dominator

This is very relevant to Adwords and Affiliate Marketing. There is no question your competitors will have this sooner or later… Get ahead of them. It will impact your profits.

GET MY PERSONAL COMPETITION DOMINATOR USERS GUIDE

Get a special 10 page “Users Guide” I’ve put together as to how exactly I’m using CD in my own PPC efforts.

The Outline:

• What is Competition Dominator
• Market Analysis Tab
• Competition Analysis Tab
• What We Learn From
• Considerations
• Conclusion

To get this bonus Users Guide all you need to do is purchase through my link and contact me by submitting a ticket here:

Blasting Support

Just let me know that you purchased based on my recommendation here on my blog. You don’t need a receipt or anything - I trust you.

I hope you found this information helpful.

Now go crush your competition!

-Matt Levenhagen