“I Definitely Need to Learn How to Do More Traffic Generating…”

@AuthorMissMae on Twitter said she needed to work on Traffic Generation. She mentioned she was trying some gimmicks that weren’t working for here. This was my response:

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My *Traffic Generation* Advice: I personally stay away from gimmicks and “swarms”.. haven’t tried what you are doing, but I don’t need to because what I do works already.. keeps me busy.

My advice is to stick to time tested methods.. These areas are what I spend most of my time on:

1) Search Engine Optimization (SEO) which includes link building.. (develop optimized content, utilize platforms like blogs)

2) Pay Per Click (PPC), Placement… Adwords, MSN, Yahoo.

3) Social Media.. as you are. Which includes driving traffic direct to your content pages and offers… and building relationships that can in themselves, indirectly, drive traffic (JVs etc).

2 of those don’t have to cost you much money; just time..

Gimmicks either don’t work, drive terrible, untargeted traffic or are short lived; these other methods will sustain you long term and when implemented properly can generate a lot of targeted traffic long term.

Also.. I haven’t seen your sites, but work on how you are monetizing them and focusing your traffic to pages that are ready to receive and convert traffic. Improve your conversion processes and funnel; test, test, test!

I’ll leave you with this, you can have all the traffic in the world, but if it isn’t targeted and you don’t have a good process to convert that traffic or a good offer, then it’s worthless.

All traffic is not created equal.. the same traffic can react differently depending on the landing pages they land on.

HTH!

-Matt Levenhagen

P.S. We cover the PPC here in the Blast Membership (geared towards testing markets with affiliate programs). If you want more training in these other areas like SEO and social media, we cover those areas at Xtreme Profits!

P.S.S. If you have a question about PPC that you’d like to throw at me on Twitter, follow me! And ask! My account here: Matt Levenhagen on Twitter Note though, I won’t promise I’ll be able to answer every question; I am a busy guy. My thinking is a few a week max?.. or more depending on their complexity.

Is it Better to Focus on a Few Successful Keywords?

This was a question posed to me on Twitter.  It demanded a longer answer than 40 Characters allow so I decided to post it here for her and everyone else’s benefit.  Here’s the question:

Twitter PPC Question

This is a question that deals with time and resources right?  You have only so many hours to put into an account.  And it is reasonable to conclude the more keywords you have the more work you’ll spend on non-performers or junk.

So to answer this question, generally, yes, having too large of an account of keywords can be more challenging and time consuming to manage; it can take away from more important tasks, management and expansion efforts.   Obviously the more time you put into a lot of non-performers, break evens or unstable keywords, the less time you have to manage the cream.. the best keywords.

That’s not saying not to have any other keywords though and not to test every possible keyword or variation that have a chance of succeeding.  But do that with the thought in mind to scrape the cream out of those and add to your top performers.

Every accounts different, but I know I’ve done this myself and have advised others to. If you have campaigns or keywords that aren’t performing well or you don’t have time to manage them all, pause them.  Sacrifice keywords that are only doing so, so.. to focus and master keywords that are doing awesome for you.

Focusing your energy on getting the most out of your top performers is just smart.

Depending on a wide range of variables and environments.. and markets.. a keyword can be demanding; especially if you aren’t the only one that knows that keyword is profitable.

You don’t necessarily want to get into a bidding war and compete against automated ranking systems etc, but at the same time, you do want to manage positions because they matter from a conversion and volume perspective.  That along with split-testing ads and all the other things that go into increasing performance and ROI can really improve your bottom line.

If you are spending all your time on difficult keywords, you won’t have the time to do the above.

Beyond that, where is your time better spent.  You also have to consider that landing page.  Work on your sales system and funnel.  So if you are managing too big of an account, that can take time away from other essential elements of your sales processes and business.

And even if you pause so, so performers, you can unpause them at a future date when you have the time.

Continue to test new keywords, trends etc in your market, but always be gaging what your time is worth and prioritizing your efforts.

The only other alternative to add to what you can tackle is to get help.  To hire or outsource..  even then you still want to focus their time as well.

Also, as a side note, this may also help you improve your profit margins.  Cutting the fat will not only make you more profitable because your time is spent on more profitable activities, but sometimes keywords can have an impact on costs and make your income more unstable.

Hope this helps!

-Matt Levenhagen

P.S.  If you have a question about PPC that you’d like to throw at me on Twitter, follow me!  And ask!  My account here:  Matt Levenhagen on Twitter Note though, I won’t promise I’ll be able to answer every question; I am a busy guy.  My thinking is a few a week max?.. or more depending on their complexity.