See: A Little AdWords Quality Score Sluething

Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found them illuminating since the PPC Hero Team is constantly trying to breakdown the AdWords quality score to the most minute detail. As we are always looking to be of service to you, I read through these patents so that you wouldn’t have to. Here are the summaries and major points (from what I could decipher):

You’ll find some food for thought with the above analysis.. There are many factors that come into play and even though we may have an inkling of what they might factor in.. how much each weighs individually and how they interact collectively would be hard to ascertain.

Most of the major influences we already know and understand.. it’s the smaller blended factors… growing and accumulating as the algo develops… that will leave many Adwords Professional scratching their heads in wonderment trying to figure out why o why they are inactive and being asked to bid so much.

It’s not always just a matter of creating a better ad or making your landing page better.. there are factors that you don’t even have control over like the merchants you promote. Merchant sites could have penalties and hidden problems in their performance that you can’t know that are factored in.

But… having said all that, it is good to have a general awareness so you can do your best to try and win the game.

And… Also note patent filings are just that… it doesn’t necessary speak fact as to what they are or aren’t using or how much they are.

Food for thought.

-Matt “The Original Blaster” Levenhagen

This entry was posted on Sunday, July 22nd, 2007 at 7:01 pm and is filed under Quality Score. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.