Landing Page Design.. Expert Video!

Posted: July 17th, 2009 | Author: Matt Levenhagen | Filed under: Landing Pages | Tags: copy, google, Landing Pages, optimization, web design | 27 Comments »

Great!… Video about landing page design. Not often do you find fresh, freebie information like this that is so dead on. I’ve studied heat mapping and have been building landing pages for years and this stuff is solid gold.

After 40 minutes.. he sort of goes into a few minute pre-selling of their services and periodic plugs for his book etc, which is typical with a webinar, but keep listening even after the 40 minutes because the Q & A is golden. They touch on a variety of topics including:

How to Balance SEO (making the search engines’ bots happy) and Selling (copy)
Studying analytics to determine width of pages
How to overcome Experts’ Biases
Long vs short sales letters..
The Mythical 3 Clicks..
and more!

If you want to increase your conversions by double digit percentages, this is going to help get you there and give you a wide swath of information and actionable stuff to employ.

Push Play and Watch here:

Find Tim’s Book Here: Landing Page Optimization

Hope you enjoyed the video. Landing Pages are an important part of my business (Campaign Blasting, PPC, Affiliate Marketing, Selling my Own Products, Services and Memberships). So whenever I can listen to something like this to reinforce what I already know or that gives me even one or two tips, it’s worth while. One tip when applied can sometimes mean 100s or 1000s of extra dollars over time in your pocket.

Keep learning, keep getting better.. Crush your competition with your awesome Landing Pages!

-Matt Levenhagen

27 Comments on “Landing Page Design.. Expert Video!”

1 Indie said at 7:25 am on July 24th, 2009:
Great!… Video about landing page design
2 Sam said at 7:55 pm on July 27th, 2009:
Wow, great video. I haven’t finished watching the whole thing yet but it is very informative so far. I’m at 22 minutes into it, definitely going to keep watching. Thanks!
3 Tylor said at 4:10 am on July 31st, 2009:
search the google then find your site.
that is a really excellent post.

Thanks for the post.
4 video said at 8:02 am on July 31st, 2009:
The video does not show up in my browser
5 Matt Levenhagen said at 3:29 pm on July 31st, 2009:
….it’s just a Youtube Video. Can you watch videos at youtube.com? Here’s the direct link to try:

http://www.youtube.com/watch?v=erdEZvOq6wo

@Tylor …Great! That’s why I love Search Marketing!

Thanks for taking time to post!

-Matt Levenhagen
6 sant said at 3:04 pm on August 2nd, 2009:
its really informative ……… gr8 video ……… thanks for sharing this with us
7 Aron H. said at 9:25 am on August 3rd, 2009:
your post really astonished me and i feel it is informative and descriptive too.
8 George said at 4:50 pm on August 5th, 2009:
Thanks for this, we’ve done a bit of work with landing pages on our site recently so it’s nice to get a different viewpoint and a few new ideas at that!
9 MuhdSyukri said at 4:26 am on August 6th, 2009:
yeah, every marketers should take note on their landing page.
Well, first impression is a matter.
Get a good design & a good sales letter would killed the conversion.
10 Jason said at 4:47 pm on August 7th, 2009:
Cool video. But a bit lengthy.
11 Matt Levenhagen said at 5:16 pm on August 7th, 2009:
lol.. it’s funny how on the Internet you can give someone a road map to real gold. But if it takes more than 5 minutes, they pass.
12 Raymund said at 1:03 pm on August 8th, 2009:
Now I know the “Mythical 3 Clicks”
13 J Guildford said at 8:03 pm on August 12th, 2009:
Excellent Video, could do with a bit of trimming, as i had to keep fast forwarding though some of the padding. But thanks for the info.
14 victoria said at 8:21 am on August 13th, 2009:
It is really nice video, thanks for sharing the information. I’m sent the link to my all friends.
15 Doug said at 10:51 am on August 18th, 2009:
Thanks for posting this! I’ve been looking for this kind of content for goodness knows how long. Time to apply it
16 Brian said at 4:12 pm on August 24th, 2009:
Look first thanks for including this video. And such good Info. Landing page is very very important factor for every market person. Your blog is full of info and with description i am surprised.
17 Uzay said at 10:34 am on August 27th, 2009:
Thank you for sharing..Cool video.
18 Prescription Sunglasses said at 7:00 pm on September 14th, 2009:
Landing pages are a thing of the past! so why design them?
19 Las vegas web design said at 9:30 am on September 15th, 2009:
i love you videos, keep it up and release more nice videos . your vidoes are always interesting………
20 Folding Chairs said at 3:23 pm on September 20th, 2009:
Great video. I always prefer learning through videos vs. ebooks. Videos is like learning in a classroom. That’s why I find videos on landing pages convert the best.
21 Nicolas said at 10:25 am on September 21st, 2009:
Useful video. At least we’ll already know what we must take into consideration in making landing pages. The more appealing landing pages are, the more benefits from its potential.
22 Banks Massachusetts said at 10:34 am on September 22nd, 2009:
Landing pages is importent part of the marketing.it should be proper design and for get the review we need to proper optimized it.thank for sharning information.
23 Chris said at 11:07 am on October 2nd, 2009:
Awesome video. I am so amazed on it. Internet marketer must know land pages.
24 Hedwig said at 4:06 pm on October 11th, 2009:
I thought that google didnt like landing pages, so why should we build them?
25 Matt Levenhagen said at 5:42 pm on October 11th, 2009:
Who told you that? Either you misinterpreted or the source is misinformed..

Google has entire sections and articles throughout their blogs and support centers, videos etc about how to build them:

..as an example.
Landing Page Quality

You might be referring to island, independent landing pages Adword’ers used to use years ago to drive traffic. A lots changed.. we still build them, but we build them following their current Quality guidelines.

Landing pages are very important to match the search as closely as possible, to better pre-sell and for increased conversion rates.

HTH!

-Matt Levenhagen
26 Jon McDowell said at 10:24 am on October 12th, 2009:
You stressed all do’s and dont’s in making landing pages. I also agree with you that the more appealing your landing pages are, the more potential customer who’ll have.
27 Jian said at 2:41 am on October 15th, 2009:
Hi Matt,

It’s nice to be here and read your posts. Honestly i don’t have any idea about land pages. But as what i’d read, it’s interesting. I will bookmark this for reference.

Regards