Persuasion… The Only Way You’ll Make a Sale.
From Blaster’s eZine Issue 8
Every Adwords Professional needs to have some knowledge of how to use persuasion effectively. I’m not talking about over hyping, over promising, or any other attempt that deceives or misleads those who are pulled into your net.
No, I’m talking about something that is human. Something that is necessary on some level in all aspects of our lives. We all must persuade to get what we want in life.. And in sales, we need to persuade others that they need to take some sort of beneficial action. That’s how we make money with Affiliate Marketing and Adwords.
It starts by getting the prospects attention and then leading them through one or more written or visual processes to get them to do whatever it is you need them to do (click, sign up or buy…).
For instance, focusing on the benefits of a product you are pre-selling on a landing page will persuade the visitor to click on your affiliate link.
In choosing merchants, you need to make sure the merchant is persuasive enough to make the sale for you. Read their website.. their copy.. and think to yourself, would someone be convinced to take action?
Setting yourself apart from the competition and showing how your product is better will persuade someone to take action to your benefit.
Building credibility and value all help persuade someone to click your link or buy your product.
Take note as you surf the net and see sales letters selling YOU something. How are they persuading you to take action today? Special offers.. Limited numbers and time..?
As Adwords Advertisers we need to make sure every click counts and that we have done everything we can to insure that the person clicking through will be led step by step to taking some sort of action we require. Persuasion is at the heart of it. If we don’t find a way to persuade, we won’t find money in our bank accounts.
