This is a big day in Google Adwords land. I shouldn’t be suprised that they would integrate it in like this, but… I am! I hadn’t considered that it might become part of the picture directly.

Very cool.

If you aren’t familiar with what it:

From: Google Adwords: Website Optimizer Help

The Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you’d like to test — headline, image, promo text – and we’ll run an experiment on a portion of your site traffic to determine which content on your site users respond to best. When we’ve collected enough data, we’ll provide you with reliable reports and a suggested course of action in order to optimize your site for maximum business results.

I am a ferocious tracker. I have about every tool to do just about anything…

You can read more about what I use here: Analytics, Conversion and Action Tracking

Something like this can have a huge impact on your conversion rates. This is definitely going to get more use now from me.

Login to your Adwords Account and check it out!

-Matt Levenhagen

This entry was posted on Friday, March 9th, 2007 at 7:09 am and is filed under Google Adwords News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.