I know that many of my visitors are in search of Adwords/PPC methods. Nothing wrong with that! That’s where I believe it all begins and is one of the best ways to drive targeted traffic on the web.

But… those that learn the basics of Search Engine Optimization (SEO) have four big advantages in the long run.

1. A lot of what you learn in the SEO field is applicable to PPC… especially Adwords with the emphasis on Quality Score.
2. And.. with very little extra effort, you can drive targeted, free ‘organic’ traffic to your affiliate sites.
3. You hedge your bets.. if at some stage your PPC biz collapses or shifts in the wrong direction, you have established yourself in the SERPs in other ways.
4. Establish yourself as a greater authority in your niche. More exposure.

Learn the basics of getting free traffic and add another income stream with ease. If you have profitable keywords with PPC, chances are you might be able to make those same keywords profitable on the free side of search.

If you learn people are spending money on the paid side, use that knowledge and expand your reach.

-Matt Levenhagen

This entry was posted on Wednesday, August 22nd, 2007 at 9:06 pm and is filed under Tips & Advice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.